Following the stomping debut single “Heavy As Hell” from their upcoming album 'Built To Destroy,' due out on November 14th, New York steamrollers N.Y.C. kick down the doors of the virtual Heaven ‘n’ Hell Bar once again, this time with the album’s crushing title track. Louder, faster, and meaner, “Built To Destroy” is a perfect metal battering ram for the beginning of the end times. The self-titled track arrives accompanied by an official NEXTGEN UE5 music video, available below.
N.Y.C. featuring Tommy Bolan (Warlock), Stet Howland (W.A.S.P., Metal Church), Steve Unger (Metal Church), rages with the raw spirit of an era when “badass” was still a compliment, when action heroes were leather-clad wild cards instead of neurotic teens, and when heavy metal proudly gave pop the middle finger. Think classic riffs, explosive energy, and a no-compromise attitude forged in the fire where metal, action flicks, and first-person shooters like Doom collided.
Guitarist Tommy Bolan sums it up best:
“The title song – a crisp ‘I’m fed up and sick of everything!’ Simply a respawn of the good old Do It My Way – and if you get in my way, I’ll run you over and drop a building on you. A feel-good song for everyone who’s had enough!”
Keeping with the band’s signature mix of heavy riffs and cinematic world-building, the track’s music video takes place in the flame-spewing cathedral of the Heaven ‘n’ Hell Bar. This time, the doors open to a dark dimension, revealing glimpses of a post-apocalyptic cityscape that fans will instantly connect to the Doom-inspired aesthetics introduced in “Heavy As Hell.”
Directed once again by Academy Award–winning Hollywood veteran Walter Schulz, the video continues N.Y.C.’s groundbreaking series of virtual performances powered by Epic’s Unreal Engine.
“The approach to the N.Y.C. music videos has been a unique new way and possibly a future industry standard to produce content for this type of material,” says Schulz.
Markus Liedtke, CEO and founder of AMNET (Adrenalizing Media Network), adds:
“Every gamer knows Epic’s Unreal Engine – but we’re taking it to the next level. With our N.Y.C. music video project, we’re redefining how artists, gaming, and entertainment merge into a new kind of global franchise.”
The Heaven ‘n’ Hell Bar itself debuted at San Diego Comic-Con (CCI 2023) in an exclusive comic book edition of NRCity Stories Extreme: Chapter 0 – A Painful Birth, where the band first stepped into their growing narrative universe.
Add comment
Comments