Align PR
Today, Big Loud / Back Blocks Music’s powerhouse country artist, songwriter and breakout star Ashley Cooke releases her latest track, “the hell you are,” available everywhere now. The track was written by Ashley, Chase McGill, Emily Weisband and Joe Fox.
Fed up and done playing nice, the fiery anthem finds Ashley replaying every lie she was told, building to a bold and biting declaration: “You don’t even know the hell you are.” With a clever double meaning in true Ashley fashion, she transforms betrayal and heartbreak into a moment of raw strength, lacing her signature storytelling with gasoline, grit and finality.
Says Ashley, “This song is that moment of clarity when you finally put your foot down on what you deserve. It’s calling someone out for their actions not matching their words and deciding to be done believing that it’ll be different this time.”
Speaking of fiery, fans were thrilled to see Ashley starring alongside social media sensation The Rizzler in a Hardee’s video promoting its new barbecue-oriented sandwich. In the commercial, The Rizzler is at a swimming pool where Ashley is the lifeguard on duty. He jumps into the pool, faking a drowning accident, and Ashley, about to snack on the new BBQ Pulled Pork Frisco burger, sets down her lunch to rescue the lad. Instead of the expected mouth-to-mouth resuscitation/kiss, the Rizzler instead grabs her burger.
Just last month, Ashley packed her CMA Fest weekend with nonstop fan moments and surprise collaborations. From a high-energy set on the iconic CMA Fest Riverfront Stage to surprise appearances with Marshmello and Ne-Yo at Spotify House, she also made stops at SiriusXM’s Highway Happy Hour, the iHeartRadio House Party, and hosted her own Cooke-Out exclusively for her fans. Ashley capped off the whirlwind weekend with a high-octane performance at the FireKeepers Casino 400 NASCAR Cup Series at Michigan International Speedway in partnership with Busch Light. She’s currently on the road through November with Parker McCollum, Brantley Gilbert, Lee Brice, and Dustin Lynch, while also headlining select shows and appearing at major festivals.
Stay tuned for more music and announcements to come; fans can visit www.ashleycooke.com and follow Ashley on her socials for all the latest news.
ABOUT ASHLEY COOKE
Ashley Cooke has weathered the storm and is ready to open her heart and shed the armor as she looks to her next chapter. With new music on the horizon and after a year filled with some of the highest highs and lowest lows, breakout country sensation Ashley Cooke has dug deeper than ever into her songwriting and storytelling to reveal her strongest, most vulnerable, and most honest work yet.
After winning Belmont's prestigious Country Showcase and releasing her debut album on Big Loud/Back Blocks Music 'shot in the dark,' Cooke went on to win her first CMT Award for Breakthrough Female Video of the Year in 2024 and has been nominated twice for ACM's New Female Artist of the Year, as well as Best New Country Artist at the 2025 iHeartRadio Music Awards. Cooke also notched her first #1 hit at Country radio with her breakthrough track, "your place." As her career started to thrive and take flight - something she had been working towards
since penning her first song at the age of eleven - the silky songstress' personal life seemed to be spiraling. Cooke and her family navigated severe health issues, losses, heartbreak, and struggles with mental health - all while putting on a smile night-after-night on stage to deliver unforgettable moments with her fans and showing gratitude for the amazing accolades she began to stack up. Those experiences and hardships have fueled Cooke more than ever to throw herself completely into her music - and what's to come is a testament to that.
Cooke has made debuts at the Grand Ole Opry and Ryman Auditorium; national TV
appearances on ABC’s The Bachelorette and NBC’s TODAY Show; collaborations and tours with Ne-Yo, Rascal Flatts, Joe Jonas, Marshmello, Luke Bryan, Jordan Davis, Cole Swindell, Brett Young; an opening slot on Kane Brown’s stadium and arena tour. This August, Cooke will head out as direct support for Parker McCollum.
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