Ava Max Releases New Album 'Don't Click Play'

Global pop powerhouse Ava Max officially enters her most fearless era thus far with today’s release of her highly anticipated third studio album, Don’t Click Play, out now via Atlantic Records.

With over 22 billion global streams, multi-Platinum certifications, and an ever-growing arsenal of worldwide pop smashes including “Sweet But Psycho,” “Kings & Queens,” “My Head & My Heart,” “The Motto” with Tiësto, and “Whatever” with KYGO, Ava Max has cemented her status as one of modern pop’s most distinctive voices. Don’t Click Play signals not only her return, but a bold evolution for an artist unafraid to bare it all. 

Ava – who kicked off the summer with explosive live performances of “Lovin Myself,” “Wet, Hot American Dream,” and her 4x RIAA Platinum certified breakthrough classic, “Sweet But Psycho” during NBC’s Macy’s 4th of July Fireworks® Spectacular – will also star in an upcoming episode of the new K-pop song battle series, KPOPPED, premiering Friday, August 29 exclusively on Apple TV+.

ABOUT AVA MAX
Ava Max has never compromised or pandered to trends, comments, or opinions. Instead, the Albanian-American, Los Angeles-based Multi-Platinum maverick singer, songwriter, and producer has always delivered unapologetic, yet undeniable pop evocative of her confident and charismatic presence. By speaking her mind, showcasing a skyscraper-size voice, and pulling no punches, she has established herself as a pop outlier without comparison. Ava made a seismic impact with her 2018 breakout “Sweet But Psycho,” cracking the Top 10 of Billboard’s “Hot 100” which picking up Multi-Platinum certifications around the world. A string of chart-shaking bangers followed, including the 2x Platinum “Kings & Queens,” Platinum staples “So Am I,” “My Head & My Heart,” and “The Motto” [with Tiësto], and the Gold-certified “Salt.” On the heels of 2020’s Platinum-certified debut album Heaven & Hell in 2020, she served up the acclaimed Diamonds & Dancefloors, hailed by Rolling Stone as “euphoric pop.” V Magazine declared, “Max’s second album, 2023’s Diamonds & Dancefloors, cranks up the glitz and glam even further,” while EUPHORIA assure in its 4-out-of-5-starred rave, “Ava Max proves on Diamonds & Dancefloors that she can deliver a new fresh sound that still sounds like her, but different.” Along the way, she sold out headline tours on multiple continents and contributed music to Atlantic Records’ GRAMMY® Award-winning blockbuster soundtrack, Barbie The Album. Now, with Don’t Click Play, Ava Max doesn’t just push back the narrative – she kicks the door down. It’s raw, it’s personal, and it goes hard. 

And yes – The Max Cut is still here. Still iconic. Still splitting the room.